Transforming Conversations, building brands


Communication strategist that delivers inspiring keynotes and engaging workshops. 

No fluff. Always practical. Always actionable.

driving your organisational objectives forward.


Audience Reactions

I find Dean's sharing really interesting and insightful. He is such a dynamic and engaging speaker to have on Up Your Game Conference 2017. The material that he shared was truly eye-opening, and it resonated with me. I would highly recommend him to any seminars/conferences to share his knowledge and wisdom locally and internationally!

Rayson Choo | Motivational Speaker

Dean’s passion and enthusiasm to help can be felt throughout the entire presentation at the Up Your Game Conference 2017. I was delighted when he shared some of the trade secrets how to boost my profile on both social and business networks. Before we can "up our profile", we have to be really “solid” at what we are doing. Fluff alone will not bring you far, but knowledge and credibility will. If you can bring insights and value to your business conversations, the rest will look up to you, and you gain attention. He is one of the best speakers I have encountered. His advice was easy to use, and it works!

Andrew Sean Yeo | HR Director

Dean is a refreshing speaker - to the point and not afraid to tell the truth. Thank you Dean for sharing your authentic insights. I learned some key takeaways that allowed me to see certain knowledge in new ways. Dean is very engaging and I felt like he was speaking only to me! 

Christina Sok-Cabrera | Life By Design Entrepreneur

There was an abundance of treasures that Dean Shams shared on "How to PR in your Career and Business" at the Up Your Game 2017 conference.  Dean has a flair that kept his audience captivated in their seats with his interesting lessons. He was a joy to listen to and an inspiration to me. From his life lessons, I have started to embrace my strengths and am reinventing myself to reconnect with like-minded individuals.

Aimiliyana Shamsuddin | Skin care business owner

Dean Shams is one of the most entertaining speakers I attended during the Up Your Game Conference 2017. He made a very intricate topic seems easy to understand. His lessons were very practical such that you can immediately apply it the moment you step out of the conference room.

One of the things I learned during his talk was that we need to identify and be sure on what beliefs we bring with us in our professional and business activities. That will create a strong brand for yourself regardless of the size of business you are running.

Charles Chin | Entrepreneur



meet dean

My Speaking Photo Collage 1.png

DEAN SHAMS helps executives and leaders create a strong professional presence, connect with others better and become more influential. He trains them to communicate with influence and impact even in difficult situations. He uses principles of neuroscience, mindfulness and NLP language patterns in his trainings to drive impactful results.

Dean brings with him almost two decades of experience in a career that revolves around communications. He founded his own public relations practice, KinetiqBuzz, in 2005 after seven years in the training and education industry. He works with business owners and directors from a wide range of industries to identify their key brand messages and present them in a clear, concise and powerful way. He further trains these leaders on how to articulate themselves in different media situations with confidence and flair while keeping their communications always on point. His articles have been published in all major national media such as Straits Times, Business Times, business and lifestyle magazines.

He is a certified NLP practitioner since 2003 and an ACTA trainer. He was an Executive Council member at Marketing Institute of Singapore (MIS) for three terms. He served as the Honorary Secretary and spokesman for the organisation. Dean is also the author of Speak Smart, Make Your Mark: that was published in mid 2016. 


Organisations that have experienced Dean’s engaging seminars, keynotes and workshops includes the following…

Elizabeth Rhee
Sara Qillaq
Nicole Bastien
Laura Torres
Margaret Rogers
Todd Manalad
Mark Cho
Ann Garcia
Janet Smith
Phyllis Gupta
Rose Davis
Donna Yang

Invite dean to speak

My Speaking Photo Collage 2.png

Looking for speaker to engage and inspire your team?

Get in touch with Dean Shams to discuss the perfect topic for your event and organisation.

All topics can be customised to fit the event theme and drive your organisational objectives. 



We Need to Talk: Essential skills in dealing with and discussing difficult issues at work.

Make Your Story Make Your Brand : How to use storytelling techniques to amplify your presence

Up Your Profile: How to PR in your career and business


Corporate Workshops


Energising and interactive

Energising and interactive

Communicating Leadership

What is the real secret to an excellent work team? It's not processes, policies or people. 

It's that one influential team leader. Influence is not dictated by the technical proficiency but rather it's how the leader is able to draw out each person's potential and commitment. The leader with excellent communication skills is able to do this. However, managers constantly struggle in asserting their authority and at the same time keeping camaraderie with the team. 

This programme will give managers and client facing executives powerful and practical skills to help them relay their thoughts and messages with tact, confidence and diplomacy even in sticky situations at work. They will learn practical skills on how to fully realise their manager identity fully while maintaining rapport with their team. 

Interactive role plays.

Interactive role plays.

Mastering Difficult Conversations At Work

It’s always awkward. Telling your subordinates that they will not be promoted. Telling your peers that they need to step up. What about telling your bosses that they got the strategy wrong? Even the thought of it can cause sleepless nights.

Instinctively, we rather avoid such conversations than face the possibility of confrontation, blame or shut down. We don’t want the situation to get worse than it already is. But the truth is, as long as we don’t work through the issues, they will only become bigger. And we become increasingly stressed out.

This programme is designed to teach executives highly practical skills and frameworks that will help them manage miscommunications and conflicts in their teams effectively. Each workshop is contextualised. For example, 

  • Sales recovery conversations

  • Dealing with difficult clients

  • Managers dealing with team performance issues

  • and more...

Practical and active learnings.

Practical and active learnings.

Presenting your best to the media even if it is your first time.

Presenting your best to the media even if it is your first time.

Powerful Communications, Cohesive Teams

The team that works well is always the team that communicates well. If you think about it, all people issues and work related stress could be traced back to poor communication habits.

When individuals of different personalities come together, misunderstandings are bound to arise. We say one thing; the other person hears something else. And despite our best intentions, frustrations and conflicts become inevitable.

Clean Communication Strategies have been proven to help reduce workplace conflict and anxiety at the workplace. 


Media Training

Face the media with confidence and flair. Be it print, radio or TV interview, when you are asked to be the face and voice of your organisation, you must know exactly what to say and how to say it. Just as importantly, you must also know what NOT to say.

Media interviews need not be a nerve wrecking. As a spokesperson, you already have all the technical expertise. You just need to learn to relay it in compelling ways that will resonate and captivate your intended audience. You will also need to know how to look media ready, manage your nerves and field tough questions.

There is no such thing as an off-the-cuff media interview because you don’t get second chances. Having media training is your first step towards giving a polished interview each time.




Speak Smart, Make Your Mark

How to speak with tact, confidence and poise at work, even in sticky situations.

Do you sometimes feel frustrated that you are heard but never understood?

Have you tried to communicate something that got lost in translation despite your best intentions?

This book will give you everything you need to communicate consistently in the style of true leaders.


This book is written for professionals who are in leadership positions, i.e., managers, consultants and business owners.

Very often executives get promoted into a managerial position due to their technical abilities. In their new role, they struggle to find a firm voice to communicate with their subordinates.

They now have to delegate jobs, relay tough messages and deal with uncooperative team members. They also find themselves having to give opinions and say no to their higher management.

Many new managers struggle over their inability to handle these difficult situations confidently. Some retreat into passivity and some resort to aggression.

To be a successful manager you need to be able to communicate and work well with a variety of people.

The same applies to the business owners who now have to handle difficult staff, vendors and clients.

This book will teach you how to adopt the mindset of a masterful communicator. It is packed with useful frameworks and tips that will get you communicating with confidence and authority with subordinates, peers and bosses to get the results you want.

You will also learn how to relay your thoughts and messages in a clear, straightforward and respectful way even when faced with common difficult situations at work.

Now you can speak in the style of true leaders.


Praise for Speak Smart, Make Your Mark

Everyday we are growing increasingly accustomed to instant messaging through our mobile phones and computers, it is not surprising that witty and confident conversations are something that many individuals do not practice much, especially with the excess use of emoticons.

While the world perceives itself to be ever more so connected through technology, ironically we are losing touch with face-to-face communication. Dean Shams reveals the art of speaking strategically and confidently to access greater business potential and opportunities.

Lydia Neo | Director of Business Development | Helios Media Design Pte Ltd

Speak Smart, Make Your Mark is a timely resource for leaders in both the private and public sectors to enhance effectiveness in moving from plans to results and bringing the whole team with you. It is also a great tool for aspiring managers to develop self-efficacy by stepping into the shoes of others seeing how they define you by the way you communicate.

Unlike other publications on ‘communicating effectively’ that merely provide how-to lists of language tips and platitudes, this book gets to the heart of the issue – our mindset.

Stuart Whitman | Australian Educator and Political Adviser

Dean Shams in his latest book has provided insightful perspectives and practical tips on effective communication that ‎are not only useful to beginners but also for seasoned practitioners across all fields or expertise. A very good resource, indeed!

Zhul A Rahim | Partner | Rodyk & Davidson LLP

Dean gives his readers amazingly simple yet so effective tips and practical ideas to put into practice in various situations and circumstances. He also presents examples of problems and positive suggestions to intervene when communication is not effective.

Highly recommended reading to help you make your mark!

Dr Ramesh Tarani | Educator, Entrepreneur, Management Consultant

Cool stuff! I have known Dean for the longest time, and it is so great to know that all these skills that he has been using effectively have finally come out in a book! This will definitely help everyone get better and understand their own communication skills. Way to go, Dean!

MSL Jayantthi | Business Development Manager

This book has made me view communication in a new light. I felt I communicated well before, but there was much that I wasn’t doing or didn’t realize before. This book is a valuable resource.

Nicholas La Port | English Language Trainer

This book presents clear and effective communications techniques that we can all benefit from. Truly a life enhancer in essence. Most importantly, it is fun and enjoyable to read. Highly recommended for those who are working to improve their relationships.

Chow Yew Sun | General Manager | i-TradeLogistics Pte. Ltd.


Let's Talk


Please complete the form below

Name *